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Putting the Relationship Back in Relationship Marketing - Driving Value through Customer Engagement and Advocacy by SAP America Inc March 2008 - (Free Research) Read this paper to learn how managed customer engagement is a critical path to promoting advocacy for your brand and driving business results. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Gartner Research: Zip from 0 to 90 in Four Easy Steps with a Marketing Maturity Model by Aprimo, Inc. November 2008 - (Free Research) The MOMM presents a more realistic view of the journey and benefits, by using the MOMM marketing executive can evaluate where they are and develop a specific roadmap for investments in people, process and technology. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Warner Bros. Case Study by Aprimo, Inc. November 2008 - (Free Research) Warner Bros. implemented Aprimo’s Marketing Resource Management solution, which helped them combine Aprimo with Sales Data and streamline its domestic theatrical media planning, placement and execution with finance and auditing processes. (CASE STUDY) VIEW ABSTRACT | GO TO CASE STUDY

Enterprises Marketing Management Technology Delivers a World Class Dealer Marketing Program to Maximize Brand Equity by Aprimo, Inc. November 2008 - (Free Research) Honda selected Aprimo solutions, which is a leader in Enterprise Marketing Management (EMM) technology as it helps to enhance marketing efficiency and effectiveness at a wider level, maximizes marketing returns and hence shareholder value. (CASE STUDY) VIEW ABSTRACT | GO TO CASE STUDY

LendingTree: Direct Marketing Wins...with Enterprise Campaign Management by Aprimo, Inc. November 2008 - (Free Research) Since implementing the Aprimo system and subsequently moving the control of campaign execution to the direct marketing department, LendingTree has noticed a radical uptick in campaign volume and efficiencies. (CASE STUDY) VIEW ABSTRACT | GO TO CASE STUDY

Delivering Customer Value: Innovative Approaches to Maintain Competitive Success by SAP America Inc February 2008 - (Free Research) Delivering customer value requires continuing attention and focus if a company is to prosper into the next generation. Learn three essential steps from IDC that companies need to take to sharpen the value proposition they offer to their customers. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Expert Executive Office by Aderant Expert Executive Office gives you a complete view of all your business operations and information, and provides the tools to use that information to make the right decisions, set strategy, measure the results and increase accountability.  (SOFTWARE PRODUCT) GO TO DETAILED REPORT

Unified Communications Implementation: The 7 Areas of your Business That Must be Primed by Avaya Inc. September 2008 - (Free Research) In this E-Guide, you will find a list of important questions that should be asked of you and your organization when you are considering a unified communications implementation. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Streamlining Marketing Management and Processes, a Merrill Lynch Success Story by Aprimo, Inc. June 2008 - (Free Research) This 2002 case study details Merrill Lynch’s GPC Marketing team that successfully implemented Aprimo’s Planning & Financial Management solution to better manage their $100 million-plus marketing spend. (CASE STUDY) VIEW ABSTRACT | GO TO CASE STUDY

Gartner's Magic Quadrant for Marketing Resource Management by Aprimo, Inc. June 2008 - (Free Research) MRM is a set of processes and capabilities designed to enhance a company’s ability to orchestrate and optimize internal and external marketing resources. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Marketing Finance System (MFS): Automate Core Marketing Operations Processes by Aprimo, Inc. June 2008 - (Free Research) This paper will describe core processes which are critical to fully leverage an MFS application. (ANALYST REPORT) VIEW ABSTRACT | GO TO ANALYST REPORT

How to Improve Marketing Execution and Efficiency by Aprimo, Inc. June 2008 - (Free Research) Aprimo, the recognized leader in Marketing Resource Management, now provides you with technology and expertise to help you improve the productivity of your entire marketing function. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Enterprise Marketing Management (EMM): Effectively Strategize and Execute Marketing Activities by Aprimo, Inc. June 2008 - (Free Research) An EMM application can lead marketers through a process of translating a creative/business strategy into a concrete set of marketing outputs. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Solutions for the PCI DSS by RSA, The Security Division of EMC October 2008 - (Free Research) Watch this short video to learn the challenges associated with the Payment Card Industry (PCI) Data Security Standard (DSS). (WEBCAST) VIEW ABSTRACT | GO TO WEBCAST

Automating Closed-Loop Marketing by Neolane Inc. October 2008 - (Free Research) Aberdeen research reveals closed-loop marketing practices and processes are fundamental drivers of superior performance for Best-in-Class companies; making closed-loop marketing as important today as it ever was in the past. (WHITE PAPER) GO TO WHITE PAPER

Convergence of Sales and Marketing by Neolane Inc. October 2008 - (Free Research) This report explores the integration of marketing and sales technologies (CRM, marketing automation, email marketing, web analytics, etc.). (WHITE PAPER) GO TO WHITE PAPER

Tellabs® Mobile Backhaul Solutions Support Cost-effective, Scalable and Reliable Network Growth by Tellabs October 2008 - (Free Research) The Tellabs mobile backhaul solutions business case demonstrates the potential for up to 93% in savings in the long-term evolution of mobile networks-more than €120 million over three years for one large multinational operator. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Change That Stands the Test of Time: Best Practices by Storage Magazine September 2008 - (Free Research) Charting a new IT course means boldly going forward--with a plan. (ANALYST REPORT) VIEW ABSTRACT | GO TO ANALYST REPORT

Lights, Camera, Storage! by Storage Magazine September 2008 - (Free Research) Higher TV and movie resolution standards are radically pushing up storage requirements for producing and saving digital media. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

How to Accelerate Time to Market of AJAX and Flash-based Applications by Keynote Systems February 2008 - (Free Research) This Webcast explores the steps necessary to delivery a positive and rich user experience utilizing AJAX and Flash-based applications. (WEBCAST) VIEW ABSTRACT | GO TO WEBCAST

Vendor Influence Curves and How You Can Get the Best Value out of Your Network by Accela Communications September 2008 - (Free Research) Viewing this webcast is an excellent chance to understand the trends in Networking and how to have the best Network with the best value. (WEBCAST) VIEW ABSTRACT | GO TO WEBCAST

Workscape: Bringing Time to Value to the Mid-Market by Workscape June 2008 - (Free Research) Workscape is a Marlborough, Massachusetts-based provider of human resource solutions and it defines midmarket as companies with fewer than 10,000 employees. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Retail Opportunities in a World of Extremes: Understanding Today's Teens and Boomers by IBM May 2008 - (Free Research) This IBM study focused on two groups – teens and boomers. It explores their lifestyles, values, and particular preferences and attitudes toward shopping. Read this paper to learn how retailers can better meet the needs of these two important segments. (WHITE PAPER) GO TO WHITE PAPER

Gartner Business Trends 2008: Network Access Control by Sophos Inc. July 2008 - (Free Research) Sophos offers two distinct Network Access Control solutions which include comprehensive endpoint assessment, remediation and enforcement options, giving organizations control of managed, guest and unauthorized computers (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Aite Group Research Report - Rise of Dark Pools and Rebirth of ECNs: Death to Exchanges? by Advent Software, Inc July 2008 - (Free Research) This whitepaper examines some of the key trends within the U.S. ATS market, and provides clear categorizations of some of the platforms vying for market share. This report also provides U.S. equities market share estimates and future projections. (WHITE PAPER) GO TO WHITE PAPER

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