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Brand Management - Leveraging the Power of Integrated Marketing by SAP America, Inc. February 01, 2008 - (Free Research) The evolution of consumer marketing causes everyone to think in new ways. Instead of reaching consumers through traditional media, Internet, product placement and word of mouth are good alternatives. Check out this paper for more information about integrated brand management. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Small Ad Agency Expects to Cut Project Time in Half and Accommodate Business Growth by Dell, Inc. and Microsoft December 01, 2009 - (Free Research) Nebraska-based Chemistry Advertising implemented Windows Server® 2008 R2 Foundation to address the issue of a lacking centralized file storage system. The company now has an easy-to-manage system that helps employees to better organize and collaborate on projects. Read this case study to learn more! (CASE STUDY) VIEW ABSTRACT | GO TO CASE STUDY

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