10 Ways to Improve B2B Email Deliverability and Effectiveness by Vtrenz, Inc. Learn 10 ways you can improve your B2B email deliverability. Taking steps to protect your email deliverability will pay huge dividends in the future in the way of increased more... >> Discover more offerings from Vtrenz, Inc.
		Customizable Customer Relationship Management (CRM) Suite for Enterprises by CDC Software - Pivotal CRM. Pivotal CRM delivers rich CRM functionality out of the box to help organizations implement quickly with a lower total cost of ownership. As the market’s most customizable more... >> Discover more offerings from CDC Software - Pivotal CRM.

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Marketing Management | Customer Relationship Management (CRM) | Sales Management | Marketing Resource Management | Lead Management | Customer Information Management/ Customer Databases | Email Campaign Management | Direct Marketing | Customer Service (General) | Sales Force Automation (SFA)

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Sales 2.0: How Businesses Are Using Online Collaboration to Spark Sales by Oracle Corporation. September 2008 - (Free Research) This paper examines how Sales and Marketing professionals are beginning to see they can use social media applications such as LinkedIn, Facebook, Myspace, Twitter and Jigsaw to do a better job of selling and marketing to their customers. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Customizable Customer Relationship Management (CRM) Suite for Enterprises by CDC Software - Pivotal CRM (E-mail this company) Pivotal CRM delivers rich CRM functionality out of the box to help organizations implement quickly with a lower total cost of ownership. As the market’s most customizable CRM solution, Pivotal CRM enables companies to cost-effectively adapt & integrate to fit their unique business processes.  (SOFTWARE PRODUCT) GO TO DETAILED REPORT

Why B2C Database Marketing Firms Don't Understand B2B Companies by Extraprise Group, Inc. August 2008 - (Free Research) This whitepaper explains why B2C-oriented database marketing firms lack an understanding of how the data they manage and discover are really used. It also addresses how B2B marketers need a complex process to make their efforts more productive. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

The Executive Guide to CRM Architecture: Why CRM Flexibility Will Impact Your Success by CDC Software - Pivotal CRM (E-mail this company) November 2006 - (Free Research) Most CRM vendors claim their solution is customizable. Understanding what "customizable" really means, however, can make the difference between attaining your organization's goals and implementation disaster. CDC Software is pleased to offer you a new free white paper that will help you understand the difference and why it matters. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Dynamic Content in Action: DiscountBeautyCenter.com Case Study by Listrak. January 2008 - (Free Research) Listrak's marketing and professional services departments teamed up to help DiscountBeautyCenter.com, an online supplier of brand name cosmetics, fragrances, and professional beauty supplies. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Customer Relationship Management Sales Enablement: User Acceptance Means More Sales by Sage (UK) Limited August 2008 - (Free Research) This paper will outline how sales enablement is a central component of a successful customer relationship management strategy and distinguishes sales enablement from traditional sales force automation. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Seven Email Marketing Refreshes by Bronto Software October 2008 - (Free Research) This whitepaper will detail seven refreshes that will quickly enhance your email-marketing program. You may also find some low hanging opportunities that you weren’t aware you were missing. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

When Hot’s Not: Lead Scoring for Better Results by Vtrenz, Inc June 2008 - (Free Research) This white paper reveals the power that a comprehensive lead-scoring model can deliver, and help you understand the key considerations necessary to arrive at an accurate and reliable lead score. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Leveraging Real-Time Web Collaboration to Improve Your Sales Process by Cisco Systems, Inc September 2008 - (Free Research) Top sales organizations have embraced real-time Web collaboration solutions and use them every day to improve their interactions with customers, partners, and within their internal sales teams. Learn how it can improve performance in your organization. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Customer Relationship Management - Integration for a Customer Centric View by Sage (UK) Limited August 2008 - (Free Research) This white paper provides a valuable list of factors for executive management, IT decision makers and sales professionals to consider when planning a successful CRM integration project. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Epicor for Distribution - Enterprise and Mid-Market Distribution Management by Epicor Software Corporation. Designed for the unique needs of large and mid-market distributors, Epicor for Distribution streamlines all of your core distribution processes. It gives you an integrated platform for sales, CRM, supply chain, logistics, financials and reporting - a single point of visibility and control of the processes of a profitable distribution chain.  (SOFTWARE PRODUCT) GO TO DETAILED REPORT

Akamai Application Performance Services for the Manufacturing Industry by Akamai Technologies (E-mail this company) Manufacturing web sites serve a dual role. Extranets keep suppliers and dealers productive and also provide media-rich B2C sites with personalized, engaging content and applications for brand-building and self service. To succeed, manufacturers like Audi, Toyota, and Nissan rely on Akamai.  (SERVICE) GO TO DETAILED REPORT

Taking On-Demand CRM Integration to the Next Level by Oracle Corporation. June 2008 - (Free Research) This white paper discusses current integration challenges facing businesses with mixed deployments and presents Oracle’s vision and solution for comprehensive integration with Oracle’s Siebel CRM On Demand. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Delivering Reports, Plans and Metrics for Better Marketing by Cognos, an IBM Company August 2008 - (Free Research) Learn how IT can help deliver critical business information for Marketing resulting in less guesswork, greater customer value, and greater return on investment. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Essential Email Marketing Deliverability Guide by Listrak. January 2008 - (Free Research) In this white, learn ways to ensure e-mails in your marketing campaign bypass internet filters and escape junk mail folders. The experts at Listrak have the details for you. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Sales Performance Optimization: 2007 Survey Results and Analysis by Cisco Systems, Inc September 2008 - (Free Research) This report represents input from professionals directly involved in the management of their organizations sales forces. Professionals were questioned regarding their sales teams performance across 100+ different metrics. Read now to learn more. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Voice of the Customer: Text Analytics for the Responsive Enterprise by IBM. October 2008 - (Free Research) VoC is an approach that can guide enterprises in meeting the spectrum of sales, marketing, customer support, brand and reputation management, product service design, and quality demands. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

How Do You Score? Silverpop's Benchmark Study of B2B Lead Management Practices by Vtrenz, Inc August 2008 - (Free Research) Listen to this webinar and learn how to grab a peek at your competitors marketing results. It also discusses lead growth, form completion rate, email performance metrics, channels, and best practices. (WEBCAST) VIEW ABSTRACT | GO TO WEBCAST

From Cold to Hot: Lead Nurturing Programs That Generate Sales by Vtrenz, Inc August 2008 - (Free Research) This white paper explains the importance of lead nurturing—in the lead management process. It takes a look at best practices for nurturing leads in today’s competitive business environment, and offers advice for implementing a lead-nurturing program. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

CRM Your Salespeople Will Love by Oracle Corporation. August 2008 - (Free Research) Customer Relationship Management (CRM) can bring enormous benefits to companies, but only if users adopt it. Explore user adoption problems and an overview of the newest CRM features designed to drive ease of use and high rates of user adoption. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

It’s All about the Salesperson: Taking Advantage of Web 2.0 by Oracle Corporation. September 2008 - (Free Research) This paper examines the challenges salespeople face, the growing Web 2.0 trend in the enterprise, and the drivers for a new breed of social applications that complement traditional CRM systems to help sales users close more deals quickly. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Why CRM? The Business Case for Customer Relationship Management by Oracle Corporation. September 2008 - (Free Research) This paper makes the case that companies that understand the strategic value of CRM technology to achieve dramatic increases in revenue, productivity, and customer satisfaction will have a significant lead on those who lag in the adoption of CRM. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Whatever Happened to Service? by SERVICEPower. June 2008 - (Free Research) After investigating the market, Quality Store selected an integrated retail scheduling system from SERVICEPower that provides guaranteed client and customer service results. (CASE STUDY) VIEW ABSTRACT | GO TO CASE STUDY

Designed to Manage Lean Principles by Epicor Software Corporation. September 2008 - (Free Research) Manufacturers will continue to leverage technology to stay competitive. Read this paper to learn how with the Vantage fully integrated enterprise solution, you will be prepared to meet the challenges of today’s market place – becoming lean to do so. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Marketing Transformation- How to Lead the Revolution by Extraprise Group, Inc. August 2008 - (Free Research) This Report begins by considering the pressures, internal and external, that are driving the transformation of marketing and its impact on global business. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

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